Almost too good
Campaign for Salt’s excellent cell network
Salt’s cellular network is of outstanding quality, achieving coverage of 99.7 percent and earning top marks in tests. The campaign highlights this via two interesting observations:
The network is actually so good that you can get reception even in locations where you might not want it.
And that – unfortunately – this takes away your excuse of not having reception at the moment.
It’s really almost too good.
Agency
Scholz & Friends Zürich
Year
2022
